Gretchen Potts
Zinfandel_Charles Shaw.jpg

Packaging

"3-Buck Chuck"

"3-Buck Chuck"

For this project, I wanted to update the wildly popular Charles Shaw wine sold at Trader Joes. It is rather affordable, making it accessible to consumers, in particular new wine consumers. And new wine drinkers may not know how all the ins-and-outs of wine consumption. So, I developed a packaging system to revive the current label, making it stand out in a line-up of wine bottles while teaching the consumer a little bit about wine. In this case, the wine glass on the bottle corresponds with the wine glass created for the type of wine.

Chardonay_Charles Shaw.jpg