Gretchen Potts
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Logo Design

As you can see in much of my work, I prefer simplistic design. The same goes for logo design. I like bold, graphic shapes and colors. They can be playful or serious, but always bold and simple.  

Plate Logo 1

Plate Logo 1

Plate is a fine dining restaurant in Durango, CO. Our task was to redesign the logo and develop a branding scheme for the establishment. My final project included the logo, business cards, stationary, menus and marketing ephemera. But it all started with the logo. Just about everything begins with the logo right?

Plate Logo 2

Plate Logo 2

Because the restaurant is in Durango, its tough to get away with not using the historic steam train as part of a logo mark. I used the forced connection of the plate and be front of the old steam trains.

Plate Logo 3

Plate Logo 3

The chef was well known for his long ZZ Top style beard. It was also a regular family spot for lots of locals, so I wanted to create a logo that was a signature of the chef. 

99u Logo 1

99u Logo 1

When I was developing concepts for the logo, I had a few ideas in mind. The conference is geared toward inspiring designers to tackle big design challenges and bring new ideas to life. So my first idea was to convey an idea of how the conference would provide the building blocks for tackling a big design challenge or beginning a new enterprise.

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 99u Logo 2

99u Logo 2

After watching a number of talks from previous 99u conferences, I got the feeling this was a fun and interactive experience. I wanted my second design to reflect the friendly and playful atmosphere that seemed to be ever-present in the talks. 

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Berlin Olympics

Berlin Olympics

Berlin has an incredibly rich history and culture. I wanted to emulate this in a design for a future Olympic Games. The city is a hub for numerous technical and manufacturing industries and is bisected by two river ways. Berlin also boasts a unique architectural history allowing modern and ancient structures exist among one another. In my study I created three different designs and attempted to encapsulate the identity of the city as innovative, relevant and rich with history.

Berlin Olympics Logo 2

Berlin Olympics Logo 2

This rendering exemplifies the city as a place where people and cultures come together. I chose a color palate representative of a diverse and modern city.

Berlin Olympics Logo 3

Berlin Olympics Logo 3

Here, I went with a more traditional color scheme and font. Additionally, I wanted the Brandenburg Gate to emerge as a central theme in the logo mark.